The fourth edition of the Tecate Emblema festival is set to take place on May 16 and 17 at the Autódromo Hermanos Rodríguez in Mexico City. The highly anticipated event will feature a star-studded lineup, with headliners including Alanis Morissette, David Guetta, Morat, and Pitbull. But that’s not all – the festival has also announced that Hollywood actor and musician Will Smith will be making a special appearance.
The festival, which has become known as the premier pop music event in Mexico, promises to be a multi-generational experience with a diverse mix of both Spanish and English-speaking artists. In addition to the headliners, the initial lineup includes Alé Zeguer, Paloma Murphy, Sofi Tukker, The B-52’s, Mau y Ricky, María José, Rebecca Black, James Bay, and Oliver Green, with more artists to be announced in the coming weeks.
The festival is organized by Ocesa, one of the leading entertainment companies in Latin America, and has quickly become a must-attend event for music lovers in the region. With its innovative and diverse lineup, the Tecate Emblema festival stands out among the many music festivals that take place in Mexico each year.
In previous editions, the festival has hosted some of the biggest names in music, including Anitta, Christina Aguilera, Nelly Furtado, Robbie Williams, Sam Smith, Calvin Harris, Backstreet Boys, Black Eyed Peas, and Sebastián Yatra. In 2024, the festival drew in a record-breaking 131,000 attendees over the course of the weekend.
The festival’s organizers are expecting an even bigger turnout this year, with the impressive lineup and the addition of Will Smith as a special guest. The festival has become known for creating unforgettable moments and experiences for its attendees, and this year’s edition promises to be no different.
Fans of the festival can get their tickets early through a special presale for Banamex cardholders on March 14 at 2:00 p.m. (local time). The general sale will begin on March 16 at 2:00 p.m. (local time).
The Tecate Emblema festival is not just about the music – it’s also a celebration of Mexican culture and art. The festival grounds will be transformed into a colorful and vibrant space, with art installations, food vendors, and other activities for attendees to enjoy.
The festival’s organizers are also committed to promoting sustainability and reducing the festival’s environmental impact. They have implemented various initiatives, such as using biodegradable materials and promoting recycling, to ensure that the festival is as eco-friendly as possible.
The Tecate Emblema festival has become a cultural phenomenon in Mexico, attracting music lovers from all over the country and beyond. It has become a platform for both established and up-and-coming artists to showcase their talent and connect with their fans.
The festival’s success has also had a positive impact on the local economy, with thousands of attendees staying in hotels, eating at restaurants, and shopping in the surrounding areas. It has become a major event for the city of Mexico City, and its impact is felt long after the festival is over.
As the festival approaches, excitement is building among fans and artists alike. The Tecate Emblema festival promises to be a weekend filled with incredible music, unforgettable moments, and a celebration of Mexican culture. So mark your calendars and get ready to experience the magic of the Tecate Emblema festival on May 16 and 17. See you there!